LANVIN • INFLUENCE STRATEGY
HOLIDAY SEASON - MODERN HEIRLOOMS
To support the launch of the Flash-X sneakers, Lanvin partnered with influencers Fred Stauffer and Andrea Faccio in an activation. Each creator crafted a series of carefully curated Instagram posts, organically showcasing the product and driving awareness through strategic tagging — blending authentic storytelling with the house's signature aesthetic.
Videos: Fred Stauffer, Andrea Faccio