CHARACTER STUDIES CAMPAIGN

To mark the opening of a new chapter in Lanvin's history, a global campaign was orchestrated around an entirely reimagined brand identity. Photographed by Steven Meisel, 9 new characters embody the new Women's and Men's signatures of the house. A 360° marketing activation was deployed across 6 platforms, carrying a new logo and a new brand narrative revealed across all communication channels.

Photographer: Steven Meisel

Agency: M/M Paris