CHLOE LE PARFUM

To support the global launch of Chloé Le Parfum, a comprehensive influencer seeding campaign was developed across all of Chloé's key markets worldwide. Content creation guidelines were crafted to ensure a consistent and on-brand storytelling, while a thoughtfully designed gifting experience brought the campaign's DNA to life — combining a signature Chloé floral pouch with a bespoke bouquet, each carefully composed to echo the essence of the fragrance. Deployed to approximately thirty influencers per market, the campaign translated the delicate femininity of Chloé into an organic and globally resonant narrative.

Agency: UZIK